Boston Advertising Agencies News

Winsper Wins Three New Accounts: Expands Relationships With Existing Customers

Winsper, a member of the Boston Advertising Agencies network, has recently been hired by three new clients and has been awarded additional assignments from core customers.

The new clients are:

Autotask (East Greenbush, NY) – A privately-held technology company, Autotask’s SaaS offering helps global IT service organizations manage their business. Winsper is retained to provide brand strategy, messaging, web development, advertising, CRM (customer relationship management) services, and creative solutions.

Brevard Brewing Company (Brevard, NC) – A new brewing company and bar specializing in premium authentic lagers. Winsper is hired for brand identity, packaging, and social media strategy.

Toffler Associates (Reston, VA) - Toffler Associates, a privately held executive consulting firm, founded by Alvin and Heidi Toffler, world-renowned futurists and authors of bestselling books such as Third Wave, Future Shock, and Revolutionary Wealth. Winsper is being hired as brand strategists.

Expanded business within current client base includes:

GlobalSpec (East Greenbush, NY) - Winsper has been hired to assist with brand strategy and messaging optimization.

Museum of Fine Arts, Boston (Boston, MA) – Complimenting last year’s effort for engaging general visitors and lapsed members, Winsper has added a renewal effort for current museum memberships. Additionally, Winsper is providing CRM strategy and analytics.

Fuseideas Acquires Maine Agency Bright Matters

Boston Advertising Agencies: Fuseideas has acquired Portland, Maine-based Bright Matter Marketing & Public Relations, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. Terms of the deal were not disclosed.

Fuseideads is part of the Boston Advertising Agencies Network

The acquisition, the first for Fuseideas, is part of the firm’s expansion into the Northern New England market. Headquartered in Somerville and with operations in Prague and Atlanta, Fuseideas is positioned to be one of the fastest growing agencies in the Boston market.

Through this acquisition, Bright Matter LLC will become a wholly owned subsidiary of Fuseideas and will operate under as Fuseideas – Maine. Bright Matter principals Steven Mason will become Managing Director of the office and Doug Campbell will serve as Senior Art Director.

They will continue to serve such clients as Bangor International Airport, the Maine Turnpike Authority, DownEast & Acadia Regional Tourism, Portland Discovery Land & Sea Tours, Sargent Corporation, Tom Dorman Realty and Project Harvest Hope.

Fuseideas Cleans Up With Anton's Cleaners

Boston Advertising Agencies: Anton’s Cleaners has named Fuseideas as its agency of record, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. The Tewksbury, Mass-based account was won after a quiet regional review.

Fuseideas is part of the Boston Advertising Agencies network.

Working with CEO Charles Anton, the Fuseideas team will create full service marketing programs for the quality cleaner including print, broadcast and online advertising as well as marketing and public relations support for Anton’s community programs, Coats for Kids and Belle of the Ball.

“We are thrilled to be working with Anton’s Cleaners to bring their marketing, advertising, and social media needs to the next level as well as work on their recognizable and successful community relations programs Coats for Kids and Belle of the Ball.” said Dennis Franczak, CEO Fuseideas

New work is expected to appear in early Fall 2011. Donations for Coats for Kids will open in October and Belle of the Ball in Spring 2012. 

Fuseideas Named Agency for Mercantile Bank

Boston Advertising Agencies:  Mercantile Bank has named Fuseideas as its agency of record, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. Mercantile Bank chose Fuseideas for their marketing and public relations efforts after a quiet regional review.

Fuseideas is part of the Boston Advertising Agencies network.

Working with bank President Charley Monaghan, the Fuseideas team will create full service marketing programs for the bank including print, broadcast and online advertising as well as marketing and public relations/social media support.

Mercantile Bank is focused on their customers in the Boston area who may not be well served at larger banks. Mercantile specializes in customer relations, non-profit banking, social responsibility and community relations. The bank has taken on an expressive art therapy project, buying art work from clients at St. Francis House, ArtWorks, Walnut Street Center, and Artists for Humanity to be displayed at Mercantile’s flagship Fenway location as part of the recent branch renovation. In Fall 2011 Fuseideas will be launching an event to showcase the artwork and renovated Fenway office.

“Mercantile Bank is truly unique in their customer service, and we are pleased to partner with an institution that puts their customers first. We look forward to bringing Mercantile’s marketing and public relations efforts to the next level to aid in even better service for their customers” said Dennis Franczak, CEO Fuseideas

 New artwork will possibly be purchased in the future for other bank locations. Mercantile Bank’s Express Art Therapy project and social responsibility programs, adds to Fuseidea’s other community relations programs previously won this year including Anton’s Coats for Kids, and Belle of the Ball programs.

Winsper Scores Three New B2B Clients

Winsper just added three new clients to their roster.

Winsper is part of the Boston Advertising Agencies network.

Winsper added Hypertherm (Hanover, NH) – a company employing over 1,100 globally, that designs and manufactures metal cutting systems for a variety of industries such as shipbuilding, steel service centers and manufacturing.

Also added is GlobalSpec (East Greenbush, NY) – the leading provider of online marketing programs for companies targeting the engineering, technical and manufacturing communities. Winsper has been hired to assist with strategic and communications programs.

In filling out the trifecta, Winsper added American DG Energy (Waltham, MA) – the leading On-Site Utility offering clean electricity, heat, hot water and cooling to a variety of markets including universities, nursing home facilities, multi-tenant residences, hotels and hospitals.

Winsper Brings Home Gold, Silver And Bronze NEDMA Awards

Boston based Winsper, a full-service, integrated, brand communications firm received a total of 8 (2 gold, 3 silver, 3 bronze) NEDMA Awards for creative and results excellence.

Winsper is part of the Boston Advertising Agencies network.

NEDMA is the leading professional association serving business-to-business marketers and communicators. The awards were spread across a variety of categories including print advertising, integrated media campaigns, SEM, and social media on behalf of clients including Pitney Bowes, Inglesina and The Museum of Fine Arts, Boston.

“This recognition helps our clients and prospects understand that with only strong thinking, can we deliver great business and creative ideas top to bottom. Being recognized in so many categories from brand advertising, to direct mail to integrated marketing underscores our firms ability to think and deliver ideas that can impact marketing at all levels,” said Jeff Winsper, president of Winsper. “We commend our clients for allowing us to deliver the quality work that makes a difference to their customers.”

L7 Creative Communications Expands To Boston

Southern California-based L7 Creative Communications has announced the opening of a new office in Boston.

L7 Creative Communication is part of the Boston Advertising Agencies network

The New England office opened on June 28, 2011 and is headed by Area Account, David Becker. David is responsible for servicing existing agency clients, such as SDI Technologies, Inc. and its iHome brand, as well as other East Coast clients on L7 Creative’s roster.

The Boston office is also a part of The Creative Mosaic, a global network partnership connecting advertising agencies from around the world.

Agency President and Chief Creative Officer, Tom Gallego, says, “Our expansion to the East Coast is vital to uniting our sister agency Luis.it and its client base with our U.S. operations. Combining our East Coast presence with our award winning West Coast creative gives our clients a recipe for even greater success in the future.”

Boston Advertising Agencies: Winsper Announces New Relationship with Hypertherm

Boston Advertising Agencies: Winsper, an independent strategic marketing and creative communications firm, announced that it has been hired by Hypertherm to provide marketing strategy counsel, branding, digital, POS and program execution across multiple company-wide initiatives.

“After reviewing multiple firms in the greater Northeast corridor of the U.S., we landed on Winsper. Their blend of strategy and creativity combined with specific experience with the manufacturing industry leveraging the independent dealer channel was very attractive to us,” states Reese Madden, Director of North American marketing.

Hypertherm, based in Hanover, NH, is a global designer and manufacturer of the world’s most advanced metal cutting systems. Hypertherm’s mission is to provide customers with the best cutting equipment and service in the industry. For more than 40 years, the company has focused on founding principles of customer focused innovation. This relentless commitment is why Hypertherm systems consistently outperform the competition in cut quality, productivity, and operating costs.

Winsper is part of  Boston Advertising Agencies network , a divison of the American Advertising Agencies Network.

WINSPER WINS FOUR HATCH AWARDS For STIHL

Boston Advertising Agencies: Winsper, a full-service, brand strategy and creative communications firm announced today that it received a total of four Hatch Awards for creative excellence for its client, STIHL, the number one selling brand of handheld outdoor power equipment in America.

Winsper is part of the Boston Advertising Agencies Network, a division of AmericanAdAgencies.com.

Winsper won two Gold and two Silver bowls at The Ad Club’s 50th Anniversary Hatch awards, held at the Citi Performing Arts Center Wang Theatre. This year, the Ad Club saw more than 1,100 entries in over 40 categories from a broad mix of agencies. The Ad Club is the trade organization for marketing, advertising and communications in New England.

“We applaud our client STIHL for giving us the opportunity to provide strategic thinking and best-in-class creativity to deliver the quality work that is making a difference for them and their customers,” said Jeff Winsper, president, Winsper.

The award-winning creative can be reviewed at www.winsper.com/hatch_stihl

Gearon Hoffman Launches New Scottrade Spots

Boston Advertising Agencies: Scottrade, the online investing firm that has attracted do-it-yourself investors through its trademark $7 online stock trades launches a new multimedia marketing campaign this fall designed to highlight the resources and support of Scottrade.  The campaign, “Welcome to Scottrade”, includes six new television commercial created by the Boston-based advertising firm Gearon Hoffman.

The commercials, directed by Barry Levinson (Diner, Rain Man, Wag The Dog) feature Scottrade CEO Rodger Riney welcoming investors to a community where residents are knowledgeable and who enjoy trading barbs and insights about their individual online investing skills.

Boston-based advertising firm Gearon Hoffman created the television spots. Agency Executive Creative Officer Bob Hoffman led the Scottrade campaign working with agency partners Dick Davis as Creative Director/art and Doug Goransson, Creative Director/ copy along with agency producer David Lombardi.

The “Welcome” commercials will run on national broadcast and cable networks.