Boston Advertising Agencies: Captains of Industry, a marketing and filmmaking company with a roster of renewable energy accounts, today announced that it had landed the business for Alteris Renewables Inc., Norton, Mass., a leader in residential and commercial solar installations in the Northeast and a pioneer in wind energy for commercial applications.
Captains of Industry is member of the Boston Advertising Agencies network and theAmerican Advertising Agencies Group.
Agency Principal and Creative Director Ted Page, who vowed on March 23rd, 2009 to eat his shorts on camera if his agency did not land a solar account in 2009, expressed relief. “In our latest video,” said Page, “we did in fact grill the shorts (at the advice of my doctor in the last video), and they smelled awful even after soaking in the marinade.
We’re really looking forward to helping Alteris grow their business. They’re a wonderful company and we need a lot more use of solar and wind energy in the Northeast.”
“We were impressed by Captains of Industry’s experience in renewable energy communications,” said Bill Kanzer, Alteris’ Director of Marketing. “And you have to respect the level of passion for renewable energy that goes into a public commitment to eat your shorts on camera. It was very creative, and that’s a big part of what we were looking for in a marketing partner.”
