Boston Advertising Agencies: Mercantile Bank has named Fuseideas as its agency of record, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. Mercantile Bank chose Fuseideas for their marketing and public relations efforts after a quiet regional review.
Fuseideas is part of the Boston Advertising Agencies network.
Working with bank President Charley Monaghan, the Fuseideas team will create full service marketing programs for the bank including print, broadcast and online advertising as well as marketing and public relations/social media support.
Mercantile Bank is focused on their customers in the Boston area who may not be well served at larger banks. Mercantile specializes in customer relations, non-profit banking, social responsibility and community relations. The bank has taken on an expressive art therapy project, buying art work from clients at St. Francis House, ArtWorks, Walnut Street Center, and Artists for Humanity to be displayed at Mercantile’s flagship Fenway location as part of the recent branch renovation. In Fall 2011 Fuseideas will be launching an event to showcase the artwork and renovated Fenway office.
“Mercantile Bank is truly unique in their customer service, and we are pleased to partner with an institution that puts their customers first. We look forward to bringing Mercantile’s marketing and public relations efforts to the next level to aid in even better service for their customers” said Dennis Franczak, CEO Fuseideas
New artwork will possibly be purchased in the future for other bank locations. Mercantile Bank’s Express Art Therapy project and social responsibility programs, adds to Fuseidea’s other community relations programs previously won this year including Anton’s Coats for Kids, and Belle of the Ball programs.
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